The Ultimate Guide to Clay for B2B Lead Generation in 2026
Clay hit $100M ARR in Dec 2025. This guide covers waterfall enrichment, Claygent AI, step-by-step workflow, buying signals, ROI math, and Clay vs. Apollo.
• Kimmo Hakonen
Clay hit $100M ARR in Dec 2025. This guide covers waterfall enrichment, Claygent AI, step-by-step workflow, buying signals, ROI math, and Clay vs. Apollo.
Human SDRs cost $98K–$173K/year fully loaded; a Clay AI SDR agent with GPT-5 costs under $24K. Build yours step by step, from ICP list to booked calendar.